Mobile Phone Application Development: Is It Worth The Effort
Source: Sanjana Antony
The smartphones open up new areas to be explored by businesses and even with the rapid growth of the business marketing industry, it can be said that the true potential of smartphones is not understood as yet. The explosion of gaming industry has enlightened the marketing experts to use social gaming to establish brand reputation. Marketing messages are often sent along with the apps and games in a subtle way so that users get the message, but not annoyed by it. When business brands realized that long-term brand strategy can be established with mobile phone apps, the mobile phone application development gained prominence.
How To Lower The Mobile Phone Application Development Cost To Increase ROI?
Every business can be represented as a mobile phone app. The online stores are greatly benefiting from mobile phones as app stores are relatively easy to set-up by dedicated developers and smartphone users are accustomed to buying from app stores directly. Rather than simply stopping at mobile optimized websites, now businesses want to take one big step ahead and develop mobile phone app. Just because it is possible, you should not just rush into an application development company and ask that you need a business app.
The experience offered by mobile phone apps is completely different from a mobile website. Apps are highly interactive and mobile phone application development incorporates latest technology to create apps that really engage the users. There is no denial that your potential customers will be offered a greater user experience with a shining new app. However, the cost of such an app should be considered before hiring developers to start working on it.
Mobile phone application development is not inexpensive. Most business owners simply think about developing an iPhone app. Even though iPhone is a great smartphone, there are other phones out there that are still used by millions of users. If you are just going to concentrate on iPhone users with your app, you will just lose millions of potential customers. At the same time, cross-platform apps is not a solution for all businesses. Developing applications that work flawlessly in all platforms is very difficult and it certainly incurs more cost. Experts suggest that you do your research and find out which phone your potential audience like to use. You can then develop an app for that platform and then later find developers to port the application to other platforms.
If you want to use mobile phone application development for business branding, you should understand that the app may not generate direct income. Again, it depends on the purpose of your app and if it is another app store to sell products, then, it will generate income. The return on investment can’t be guaranteed because you can’t control how popular your business app becomes. If the app developed is innovative and useful, eventually, smart phone users will begin to start to use it. So, before plunging into developing an app for your business, you should consider long-term benefits and then decide only if you are ready to wait to get the return on your investment.
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