‘Don’t shy away from artificial intelligence’
Source: Ray
The Chief Executive Officer of PHD Ghana, Mr Bright Ladzekpo, has urged marketers not to fret at the revolution in artificial intelligence (AI) but rather embrace and deploy it to their advantage. AI is the smartness exhibited by machines or software by storing information and data on tasks they perform on which they rely to shape future tasks, thus making them function almost to perfection like humans. It is also the name of the academic field of study which studies how to create computers and computer software that are capable of exhibiting intelligent behaviour. He said marketers and communicators need to think ahead on how the area could effectively flourish in this new world by putting in place measures, policies and infrastructure to meet the new emerging world of technology. Mr Ladzekpo said this at a debate organised by PHD, a media and integrated Communications Company, to bring focus on Artificial Intelligence. The theme of the debate was “Man versus Machine: will tomorrow’s artificial intelligence replace today’s ‘mad men’? Artificial intelligence is already being applied in medicine for enhancing diagnosis and prognosis of diseases, developing renewable clean energy, cleaning up the environment, providing high quality education to people all over the world, and helping people with disability. However, the incredible potential of AI provides new challenges as well as amazing possibilities for many professions and industries. According to Google’s Head of Engineering, Mr Ray Kurzweil, by 2029, strong AI could make machines attain what is, ostensibly, consciousness but with intelligence greater than every living human being on the planet. Stephen Hawking, a pre-eminent physicist, also recently warned that AI, once it surpasses human intelligence, could pose a threat to the existence of human civilisation. Mr Ladzekpo pointed out that marketing would be at the forefront of that new world as it was now using lots of applications (Apps) to target customers. He also urged Ghanaians to believe in smart work and not hard work in order to be more productive. “African’s believe in hard work, but it’s about time we embrace technology in order to work smart,” he said.
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