Facebook Makes Big Shift To Video-Based Marketing
Source: Keala Milles
Much to the chagrin of mobile users who inadvertently maxed out their data the past few months, it looks like Facebook is not doing away with the auto-playing videos on user’s news feeds.
Instead, it appears that their plan has been to demonstrate the market penetration that Facebook has by getting videos to play on Facebook and then tracking the plays to show potential advertisers exactly how many videos per day the site can play.
Nevermind that the ads on Youtube play before the videos that people volunteer to watch; half the videos that play on any one persons’s news feed are videos they didn’t care to watch in the first place, but that is not something Facebook seems to care about.
Facebook
Once again, it comes down to money. Facebook wants to sell your news feed to advertisers and then force you to watch videos. Yes, yes, you can scroll past the videos, but that’s not the point. Facebook is specifically trying to curtail the advertising market from YouTube and they are proving they can play more videos per day by simply doing that―playing more videos per day. No matter that nobody cares to watch them.
Is it all bad? No. Obviously they are doing something right because they are still growing as a company; and they know what they are doing since 65 percent of Facebook video viewing is through the mobile application, which is where the user base is shifting anyway. And Facebook is also following in the footsteps of YouTube by offering suggestions for other videos to watch when you finish one video.
As user generated content continues to shift more towards video communications it will be interesting to see just how Facebook continues to adapt to the trend.
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