Google+ to be improved with Polar acquisition
Source: Christian de Looper
Google has acquired poll-serving company Polar in an attempt to help make Google+ a better social networking platform. The move shows that Google is now yet ready to give up on Google+, as many have suggested in the past few months.
Google has acquired an opinion tracking service called Polar. Polar was founded by Jeff Cole and Luke Wroblewski and the acquisition is reportedly aimed at helping improve Google’s social media platform, Google+.
Since Polar was first started, it has served over half a billion polls and has enjoyed massive growth over the last year or so. The company currently has around 1.1 million users and continues to grow.
“Polar started with a simple idea that everyone has an opinion worth hearing. Since then one in every 449 Internet users told us what their opinion was by voting on a Polar poll. Our deepest thanks go out to each and every one of you,” said the company in a statement. “To help our existing customers with this transition, we’re keeping our publisher tools available until the end of 2014. We’ve also built a simple way to download and save an archive of your Polar polls and data ―they’re yours after all!”
Google will supposedly take advantage of the acquisition by serving polls through Google+. According to a statement from Google, the team at Polar will work hand in hand with the Google+ team to help make Google+ light and simple to use.
The acquisition disproves speculation by many that Google was giving up on Google+. The company has been pulling features out of Google+ and making them their own service over the past few months. These features include Google+ photos, which is one of the most popular features of the social networking platform. Not only that, but three key members of the Google+ team recently steped away, instead working in YouTube and Android.
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