New Study Reveals the Mobile Web Disappoints Global Consumer
Source: MarketWatch
DETROIT, Jul 19, 2011 (GlobeNewswire via COMTEX) -- Compuware Corporation CPWR +1.77% , the technology performance company, today published the findings of a new survey that shows global consumers' expectations for mobile and application performance are not being met.
Today's mobile users demand exceptional web experiences and highly satisfying, convenient, on-the-go mobile site speeds regardless of their mode of access. The independent survey of more than 4,000 global users worldwide was conducted to understand consumers' mobile web and application expectations and experiences.
The new survey titled "What Users Want from Mobile," reveals that global mobile users' expectations are not being met, with a majority of users experiencing slow or unreliable mobile and application performance. As the survey findings illustrate, although mobile users expect quick, anytime transactions that work flawlessly every time, that's not what they're getting.
Key survey findings include:
-- Mobile users' expectations for mobile website speed continue to
increase. 71% of global mobile web users expect websites to load as
quickly, almost as quickly or faster on their mobile phone compared to
the computer they use at home -- up from 58% in 2009. However, almost
half (46%) said websites load more slowly on their phone.
-- Nearly 60% of web users say they expect a website to load on their
mobile phone in three seconds or less, and 74% are only willing to wait
five seconds or less for a single web page to load before leaving the
site. 50% are only willing to wait five seconds or less for an
application to load before exiting.
-- 57% of global mobile web users had a problem accessing a website in the
past year, and 47% had a problem accessing an app on their phone. More
than 80% of mobile web users would access websites more often from their
phone if the experience was as fast and reliable.
-- Mobile users do not have much patience for retrying a website or
application that is not functioning initially -- a third will go to a
competitor's site instead. The majority of mobile web users are only
willing to retry a website (78%) or application (80%) two times or less
if it does not work initially.
-- A bad experience on a mobile website leaves mobile web users much less
likely to return to, or recommend, a particular website. Nearly half of
mobile web users are unlikely to return to a website that they had
trouble accessing from their phone, and 57% are unlikely to recommend
the site.
"We conducted this study as a follow on to our 2009 study that showed mobile users had high expectations, but the majority experienced poor mobile performance. Almost two years later, user expectations for mobile continue to increase, but companies are still not meeting mobile users' needs for fast and reliable experiences," said Steve Tack, CTO of Compuware APM. "Today, 77% of top companies across multiple verticals have mobile page load times of five seconds or more, while mobile users are only willing to wait five seconds or less for a web page to load before leaving the site. Poor performance is preventing many companies from taking advantage of the opportunities being provided by increased mobile access."
To read the full survey findings, go to http://ow.ly/5GYXO
To see a summary of the key mobile survey findings, download the infographic: http://ow.ly/5GYRz
The Gomez platform is the industry's leading solution for optimizing the performance of web, non-web, mobile, streaming and cloud applications. Driven by end-user experience, Gomez provides a unified view across the entire application delivery chain, from a user's browser or mobile device, across the Internet or a corporate WAN, in the cloud, to inside the data center, eliminating blind spots from the First Mile to the Last Mile.
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Compuware Corporation
Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world's most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S.
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