SEO Consult gives their top ten tips for Search Engine Optim
Source: Telegraph
The Internet is always growing and always evolving. While that promotes ingenuity and dynamism in professionals within the SEO industry, it can often leave those who can't afford to invest the time in search engine optimisation in a perpetually fragile position.
Being equipped with astute SEO knowledge can help business website owners increase their level of online visibility while also consolidating their original rankings in the search engine results pages.
Here are ten tips that could greatly improve an SEO strategy:
1. Produce unique, dynamic and authoritative content.
The role of content has evolved dramatically in recent years; from a contrivance used to stuff keywords onto a webpage, into a holistic Internet Marketing tool that can become the hub of a link building campaign. Whether it is a blog, a product description, or biographical information �C every piece of content on a webpage can be used to develop brand authority, to attract links or to push users towards completing a conversion. Content will be optimised when it is produced with passion, authority and dynamism.
2. Utilise the long tail of keyword demand.
Choosing the correct keywords to target for any SEO campaign is a challenging, yet potentially hugely rewarding process. Tools such as Google AdWords can be used to establish the keywords and phrases that should be targeted in an SEO campaign, as well as providing the opportunity to learn more about a potential client base. The keyword ‘long tails’ are the longer keyword phrases that account for 70% of all search queries �C optimising to account for these searches can bring in a potentially untapped plethora of search engine referral traffic with a high chance of conversions.
3. Optimise Meta Tags.
Meta Tags include the Title Tag, the Meta description tag and the Meta Keyword tag. These offer the webmaster a chance to control how their website is described in the SERPs. Intelligent inclusion of relevant keywords can help the search engines attach relevant to webpage content and can drive in higher levels of appropriate traffic from the results pages.
4. Run a blog.
Blogging can be used as a promotional tool to share expertise with the community that are interested in the service that a business offers. A well written, engaging blog can attract a diverse range of high value links to help promote the quality of a website to the search engines.
5. Optimise for local search results.
Many millions of people around the world now own Smartphones. Searches conducted on these portable devices are inherently local, so therefore it is essential to rank well in the local listings to cater for this constantly growing quantity of digital and physical traffic.
6. Invest in an SEO and user-friendly domain name.
A domain name that includes a keyword or phrase could be a great investment for an SEO campaign. A memorable URL increases the chances of a user returning to a website and can also develop a positive brand association with the users. Keyword inclusion is used as a strong signal by the search engines to determine the relevancy of a website.
7. Conduct Competitor Analysis.
Analysing information such as which keywords competitors are targeting and where they get their links from can benefit the company conducting the analysis greatly. The analysis can be conducted alongside the keyword research to maximise the keyword strategy.
8. Use Content as platform to build links.
Link building and development is crucial in all SEO campaigns, largely due to the way the search engine bots use them to traverse the Internet and index web pages. Once link prospects are identified, there are much better ways to go about acquiring those links than simply pleading for them. Use your content to reach out to link prospects and earn their trust �C let links develop organically through the production of high-quality content.
9. Set realistic targets.
A valuable resource available to those investing in search engine optimisation is the availability of detailed analytic data regarding the performance of their website. This enables quantifiable goals to be set for a search marketing campaign. These goals can include higher rankings for keywords, driving in a more traffic and achieving a greater conversion rate.
10. Invest in Social Media Marketing.
A social media presence can be used to develop brand awareness and to win new business. The social networks provide an opportunity for businesses to unify their marketing campaigns by sharing their brand message, their content, and their services with an extensive audience of prospective clients. Investing in social media can also generate valuable referral traffic, therefore increasing the chances of achieving a better conversion rate and ROI.
| }
|