Is It Apple Vs. Google In Mobile Payments?
Source: StorefrontBacktalk
When Visa announced Monday (Sept. 19) that it had officially sold a license to Google Wallet, it signaled a key next step in the mobile payment maneuvers. Google now appears to have the best position with retailers, while ISIS gets love from banks and card issuers, and PayPal is relying on its own online payment abilities. Then there's the mobile payment candidate waiting in the wings. Will Apple in a month or so make its NFC mobile move?
That's increasingly likely―at least if Apple is ready. This particular fight may be moving to the hearts and phones of consumers, where two players―ISIS and PayPal―have serious handicaps. But consumers see Google as a search engine that does a lot of stuff for them for free. And if any company generates even more warm-and-fuzzy feelings than Google, it's Apple. And Apple also has a host of rarely-discussed huge mobile payment advantages, starting with the fact that it's a retailer and a darn innovative one at that.
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